Digital Position · Voice-of-Customer

Emi Jay Brand Study

3,744 real customer conversations · 12 months · Reddit, YouTube, TikTok, Instagram, on-site reviews · fully cited, twice-corroborated.

START HERE

The Plain-English Summary →

What customers love, what to watch, the five buyers, and the five plays — no jargon, present-from-able.

Pitch Deck

The wedge, positioning cards, angle menu, do-not grid — the client-room version.

Strategy Report (cited)

The full L3 report — every claim carries its record id + source URL.

Insights & Evidence

The working layer: five lenses, frozen personas, corroboration, coverage log.

Dataset

PII-safe corpus (3,744 records, JSONL) + study config + coverage matrix.
VOC-EmiJay-01 · July 16, 2026 · window: 12mo · gap disclosed: 5 of 6 on-site widgets walled · TikTok added in pass 2 (388 records)